From Fair’s Junior
Livestock Auction to Dealership Mascot:
Legacy Ford’s Ace Finds a Home
Media
Contact: Patti Parish-Kaminski
281.438.9106
ROSENBERG
– Last year’s Junior Livestock Auction at the Fort Bend County Fair
was much like all of the auctions that wind up the nine day event.
Kids who worked hard for several months caring for their animals
sold them to buyers for the purpose of funding their education.
Community members had the opportunity to reward youth for their hard
work while helping them with college expenses. It’s a win-win
situation with the small exception that the animals sold at the
auctions are typically sent to a processing plant. This was not the
case, however, in 2006, when Legacy Ford owner Ron Ewer purchased
Ace, a Black Angus steer.
New to the community,
Ewer participated in the 2006 Fort Bend County Fair both as a
first-time sponsor and auction buyer. When the auction came up, Ewer
was there and started scouting for the right animal to buy. “I
looked for the heaviest one,” said Ewer, a Minnesota native who
didn’t quite realize initially the difference between a cow, steer
and a bull. So, when Ace came up for sale, Ewer bought him. Ace’s
owner, Tyler Cain, thanked Ewer for his support and asked him where
he should send Ace for processing. Ewer informed the youngster that
he “had no intention of turning him into steaks” and to bring him to
the dealership. Legacy Ford has five fenced acres behind the
dealership and Ewer felt it would be the perfect home for Ace, not
to mention an automatic mowing system to keep the grass down.
“I guess Tyler didn’t
believe me,” laughed Ewer. “A few minutes later, he brought his mom
over to ask me the same question. When I told her that I was going
to keep him, she hugged me.”
Ace moved to the pasture
behind Legacy Ford, which has since been re-fenced with an electric
fence to keep him from getting out, and Ewer invited his previous
owner to visit him any time. Now days, Ace is behaving himself, gets
fed twice a day by his new Legacy family and meets lots of kids
who’s parents are shopping for vehicles. He’s become the official
mascot of Legacy Ford and according to Ron, “If he’s a good boy, he
gets to stay. If he gives us any problems, he’s Thanksgiving for the
cook-off team.”
Community support is key
to the success of the Fort Bend County Fair whose mission is to
benefit youth, promote agriculture and support education. “Without
our sponsors and our auction buyers, we could not host such a
worthwhile event for the community,” said A. J. Dorr, Fair
President. Last year, the Fair had over 115 local businesses support
the event as sponsors.
The 71st annual Fort
Bend County Fair is scheduled for September 28th through October
6th, and work is already under way to make this year’s event, themed
“Blazing Trails – Supporting Youth,” better than ever. Animals have
been selected and the kids are hard at work trying to make their
animal a champion. Sponsorships are now available ranging from $500
to $10,000 including custom sponsorships for donations exceeding
$10,000.
“As a sponsor, the Fair
did so much more for us that I anticipated,” said Ewer of his
experience as a sponsor. “I feel that the Fair reciprocated five
times over for the number of opportunities we had last year. The
bottom line is that you have a bunch of kids working hard and your
dollars are going back to support them. We’re excited to participate
as a sponsor in an event that does that.”
Complete sponsorship
information for the 2007 event is available by contacting the Fort
Bend County Fair office at 281.342.6171, online at
www.fbcfa.org or by e-mailing
Sponsorship Chairman Mary Doetterl at
mary@fbcfa.org. The
deadline for 2007 sponsors to sign up is June 30th.
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